About Swishing


Dictionary definition: To rustle, as silk

Our definition: To rustle clothes from friends

We all love fabulous new clothes but not the unfortunate side effects. Our bank managers don’t understand the importance of shiny new shoes, and buying heaps of new stuff is pretty terrible for the planet. What’s a girl to do?

Swishing is shopping without these hangovers. We all bring nice, clean, presentable clothes that are lurking unloved in our wardrobe, and other girls fall in love with them and give them a good home. You might bring one sweater and take two pairs of shoes, or hang a party frock on the ‘Swishing Rail’ and take a pair of skinny jeans and feather boa.

Swishing is brought to you by Futerra, the UK's leading sustainability communications agency.

“Save money, save the planet, have a party: swishing effortlessly touches all of these buttons. Swishing parties are for all those women who want to combine glamour, environmental protection and frugality."

Lucy Shea, founder of Swishing and Chief Executive of Futerra Sustainability Communications.

For advice on how to run your own Swishing party, see here.

“The latest craze sweeping the country is ethical, eco-fabulous, social and fun. Welcome to the future of fashion."

Jess Cartner-Morley, Marie Claire

"We were allowed to grab anything that we wanted. Just imagine. Free clothes. And jewellery. And shoes. To take away forever...”

Anna Shepard, Times Online