Lucy Shea's Blog

Welcome to the new look Swishing site and my blog. I'll be writing about women, fashion and business. Some fellow Swishettes will be sharing their stories too.
Lucy Shea, Swishing Founder and CEO at Futerra
18 Jul 2013 at 12:21 pm
Has Swishing lost its cool?
A risky sequinned blouse, a ‘muted tomato’ cardy and a tie-dyed kaftan.
Last night, the ladies of Ambridge held a swishing party. It was funny, frivolous and completely ordinary.
As I listened, giggling with pride, I was del...
Has Swishing lost its cool?
23 Aug 2012 at 10:44 am
Swishing the Sisterhood
Today marks the close of my year of Swishing. For all that time I have bought no shoes, clothes or accessories. Instead I’ve been swapping them at Swishing parties.
Incredibly, three Futerrans are taking on the challenge: Karen, ...
07 Feb 2012 at 6:39 pm
Swishing Week 15-21 February
I’m heading home to dust off my Manolos that never fitted, and to find the pile of trousers that I won’t fit into again... because Swishing Week is fast approaching.
Swishing was created for fashion lovers, by the fashion ...
23 Aug 2011 at 5:06 pm
One Year of Swishing
Can I only Swish for a year?
Since Futerra created Swishing in 2007, I’ve said a thousand times that Swishing will replace fast, disposable fashion. Is that really possible? It’s time I put my money where my mouth is. Swishi...
12 Aug 2011 at 6:22 pm
Why steal when you can Swish
As the dust settles after this week’s riots, and the long, slow, clean up starts, it strikes me that there are parallels between the troubles in the global financial markets and those on the streets of London, Manchester and Birmingham. A...
15 Apr 2011 at 2:42 pm
What type of Swishette are you?
Anna Dalziel runs swishing events across Cornwall. She has been a passionate believer in environmental issues since she was a child, and has always loved fashion. As a complete addict to getting a bargain and sourcing clothing from altern...
01 Apr 2011 at 4:36 pm
Ms Wandas Wardrobe
Like Swishing, Ms Wanda is all about beautiful clothing that doesn't cost the earth. As well as a prolific blogger, Ms Wanda is also the creative director of Ms Wanda's Wardrobe, a veritable treasure trove of sustainable goodies for the...
28 Mar 2011 at 10:06 am
Guilty pleasures
The sustainable fashion season is upon us. Estethica at LFW, debates in the House of Lords and this week the lovely Lily Cole is profiled in the Guardian
I know that shopping is a very guilty pleasure. Fast ...
22 Feb 2011 at 4:58 pm
It's National Clothes Swapping Week
This week is officially National Clothes Swapping Week, a bit like Christmas for the seasoned Swishette.
Our pals at Do the Green Thing have a great list of suggestions on how to get into the swapping action and the girls at Daisy Gree...