Lucy Shea's Blog

Lucy Shea - Swishing Founder

Welcome to the new look Swishing site and my blog. I'll be writing about women, fashion and business. Some fellow Swishettes will be sharing their stories too.

Lucy Shea, Swishing Founder and CEO at Futerra

Lucy Shea
Swishing Founder
18 Jul 2013 at 12:21 pm
Has Swishing lost its cool?
Has Swishing lost its cool?
A risky sequinned blouse, a ‘muted tomato’ cardy and a tie-dyed kaftan. Last night, the ladies of Ambridge held a swishing party. It was funny, frivolous and completely ordinary. As I listened, giggling with pride, I was del...
Lucy Shea
Swishing Founder
23 Aug 2012 at 10:44 am
Swishing the Sisterhood
Swishing the Sisterhood
Today marks the close of my year of Swishing. For all that time I have bought no shoes, clothes or accessories. Instead I’ve been swapping them at Swishing parties. Incredibly, three Futerrans are taking on the challenge: Karen, ...
Lucy Shea
Swishing Founder
07 Feb 2012 at 6:39 pm
Swishing Week 15-21 February
Swishing Week 15-21 February
I’m heading home to dust off my Manolos that never fitted, and to find the pile of trousers that I won’t fit into again... because Swishing Week is fast approaching.  Swishing was created for fashion lovers, by the fashion ...
Lucy Shea
Swishing Founder
23 Aug 2011 at 5:06 pm
One Year of Swishing
One Year of Swishing
Can I only Swish for a year? Since Futerra created Swishing in 2007, I’ve said a thousand times that Swishing will replace fast, disposable fashion. Is that really possible? It’s time I put my money where my mouth is. Swishi...
Lucy Shea
Swishing Founder
12 Aug 2011 at 6:22 pm
Why steal when you can Swish
As the dust settles after this week’s riots, and the long, slow, clean up starts, it strikes me that there are parallels between the troubles in the global financial markets and those on the streets of London, Manchester and Birmingham. A...
Seasoned Swishettes
Guest Blogger
15 Apr 2011 at 2:42 pm
What type of Swishette are you?
What type of Swishette are you?
Anna Dalziel runs swishing events across Cornwall.  She has been a passionate believer in environmental issues since she was a child, and has always loved fashion. As a complete addict to getting a bargain and sourcing clothing from altern...
Seasoned Swishettes
Guest Blogger
01 Apr 2011 at 4:36 pm
Ms Wandas Wardrobe
Ms Wandas Wardrobe
Like Swishing, Ms Wanda is all about beautiful clothing that doesn't cost the earth. As well as a prolific blogger, Ms Wanda is also the creative director of Ms Wanda's Wardrobe, a veritable treasure trove of sustainable goodies for the...
Lucy Shea
Swishing Founder
28 Mar 2011 at 10:06 am
Guilty pleasures
Guilty pleasures
  The sustainable fashion season is upon us. Estethica at LFW, debates in the House of Lords and this week the lovely Lily Cole is profiled in the Guardian     I know that shopping is a very guilty pleasure. Fast ...
Lucy Warin
Swishing Co-ordinator
22 Feb 2011 at 4:58 pm
It's National Clothes Swapping Week
It's National Clothes Swapping Week
This week is officially National Clothes Swapping Week, a bit like Christmas for the seasoned Swishette. Our pals at Do the Green Thing have a great list of suggestions on how to get into the swapping action and the girls at Daisy Gree...
Lucy Shea
Swishing Founder
18 Feb 2011 at 6:32 pm
Twishing
Twishing
I used to have real hangups about social media. But then I met my boyfriend online, and realised that perhaps there was nothing to be scared of. So when my fellow Swishettes at Futerra, @LucyWarin and @JenKatan, suggested our first Swishing par...