Blog posts from Lucy Shea

Lucy Shea

Swishing Founder

Lucy Shea is CEO of Futerra and the founder of Swishing. 

Lucy Shea
Swishing Founder
18 Jul 2013 at 12:21 pm
Has Swishing lost its cool?
Has Swishing lost its cool?
A risky sequinned blouse, a ‘muted tomato’ cardy and a tie-dyed kaftan. Last night, the ladies of Ambridge held a swishing party. It was funny, frivolous and completely ordinary. As I listened, giggling with pride, I was del...
Lucy Shea
Swishing Founder
23 Aug 2012 at 10:44 am
Swishing the Sisterhood
Swishing the Sisterhood
Today marks the close of my year of Swishing. For all that time I have bought no shoes, clothes or accessories. Instead I’ve been swapping them at Swishing parties. Incredibly, three Futerrans are taking on the challenge: Karen, ...
Lucy Shea
Swishing Founder
07 Feb 2012 at 6:39 pm
Swishing Week 15-21 February
Swishing Week 15-21 February
I’m heading home to dust off my Manolos that never fitted, and to find the pile of trousers that I won’t fit into again... because Swishing Week is fast approaching.  Swishing was created for fashion lovers, by the fashion ...
Lucy Shea
Swishing Founder
23 Aug 2011 at 5:06 pm
One Year of Swishing
One Year of Swishing
Can I only Swish for a year? Since Futerra created Swishing in 2007, I’ve said a thousand times that Swishing will replace fast, disposable fashion. Is that really possible? It’s time I put my money where my mouth is. Swishi...
Lucy Shea
Swishing Founder
12 Aug 2011 at 6:22 pm
Why steal when you can Swish
As the dust settles after this week’s riots, and the long, slow, clean up starts, it strikes me that there are parallels between the troubles in the global financial markets and those on the streets of London, Manchester and Birmingham. A...
Lucy Shea
Swishing Founder
28 Mar 2011 at 10:06 am
Guilty pleasures
Guilty pleasures
  The sustainable fashion season is upon us. Estethica at LFW, debates in the House of Lords and this week the lovely Lily Cole is profiled in the Guardian     I know that shopping is a very guilty pleasure. Fast ...
Lucy Shea
Swishing Founder
18 Feb 2011 at 6:32 pm
Twishing
Twishing
I used to have real hangups about social media. But then I met my boyfriend online, and realised that perhaps there was nothing to be scared of. So when my fellow Swishettes at Futerra, @LucyWarin and @JenKatan, suggested our first Swishing par...
Lucy Shea
Swishing Founder
17 Feb 2011 at 5:57 pm
Stars of Swishing
Stars of Swishing
On a cold, damp night in November six years ago, Futerra held the first ever Swishing party in a dingy office in London Bridge. Despite no one understanding the idea, hundreds of women turned up – luckily with sacks full of clothes. We sp...